I made this mind map with bubbl.us and it shows our target audience for our music video in great deals of depth.
Friday, 17 November 2017
Thursday, 16 November 2017
Wednesday, 15 November 2017
What does it mean to be a star? - Star Theory
In my opinion a star is someone who has the ability to captivate their audience; it is not nesecarily always because of their talent (although some of the time it can be) but because of their presence, on and off of stage, their image or even just their personality. People like to obsess over things and stars are often the victims of these obsessions due to their 'star quality'.
Some of the common values of 'stars': Youthfulness, rebellion, Sexual Magnetism, an anti-authoritarian attitude, originality, creativity/talent, aggression/anger, a disregard for social values relating to drugs, sex and polite behavior, conspicuous consumption, of sex, drugs and material goods and success against the odds.
Richard Dyer developed the 'star theory'- he decided that stars depend upon a range of subsidiary media – magazines, TV, radio, the internet – in order to construct an image for themselves which can be marketed to their target audiences. The star image is made up of a range of meanings which are attractive to the target audiences. He went on to say that fundamentally, the star image is incoherent, that is incomplete and ‘open’. Dyer says that this is because it is based upon two key paradoxes. He also stated that their must be two paradoxes; the first paradox being: the star must be simultaneously ordinary and extraordinary for the consumer. The second paradox being: the star must be simultaneously present and absent for the consumer.
He set up the idea of 'Star image' this is the incoherence of the star image ensures that audiences continually strive to ‘complete’ or to ‘make sense of’ of the image. This is achieved by continued consumption of the star through his or her products. In the music industry, performance seems to promise the completion of the image, but it is always ultimately unsatisfying. This means that fans will go away determined to continue consuming the star in order to carry on attempting to complete their image. Finally, the star image can be used to position the consumer in relation to dominant social values (that is hegemony). Depending upon the artist, this may mean that the audience are positioned against the mainstream (though only to a limited degree, since they are still consumers within a capitalist system) or within the mainstream, or somewhere in between.
In relation to HAIM (our band)-
For our project we are creating a music video for the band Haim. This band is original due to the fact they are new, up to date and young, these are both key feature of the star theory. These factors show how the band is recent and up and coming which makes them exciting and intriguing.On the other hand it could be argued that Haim is not catorgised as a star when using Richard Dyer's theory this is because they are portrayed as ordinary people rather than a traditional big star. This is because they do not show qualities such as aggression and social disregard, despite this I believe these reasons are why the group have been a success as they make the made relatable and approachable for the audience. Therefore could suggest how Dyers star theory is not accurate as not only these factors make an artist a star.Overall their are many contradictory aspects to what makes a 'star' in the opinion of Richard Dyer which make it increasingly difficult to distinguish whether Haim would fit into the 'star' category or not.
Some of the common values of 'stars': Youthfulness, rebellion, Sexual Magnetism, an anti-authoritarian attitude, originality, creativity/talent, aggression/anger, a disregard for social values relating to drugs, sex and polite behavior, conspicuous consumption, of sex, drugs and material goods and success against the odds.
Richard Dyer developed the 'star theory'- he decided that stars depend upon a range of subsidiary media – magazines, TV, radio, the internet – in order to construct an image for themselves which can be marketed to their target audiences. The star image is made up of a range of meanings which are attractive to the target audiences. He went on to say that fundamentally, the star image is incoherent, that is incomplete and ‘open’. Dyer says that this is because it is based upon two key paradoxes. He also stated that their must be two paradoxes; the first paradox being: the star must be simultaneously ordinary and extraordinary for the consumer. The second paradox being: the star must be simultaneously present and absent for the consumer.
He set up the idea of 'Star image' this is the incoherence of the star image ensures that audiences continually strive to ‘complete’ or to ‘make sense of’ of the image. This is achieved by continued consumption of the star through his or her products. In the music industry, performance seems to promise the completion of the image, but it is always ultimately unsatisfying. This means that fans will go away determined to continue consuming the star in order to carry on attempting to complete their image. Finally, the star image can be used to position the consumer in relation to dominant social values (that is hegemony). Depending upon the artist, this may mean that the audience are positioned against the mainstream (though only to a limited degree, since they are still consumers within a capitalist system) or within the mainstream, or somewhere in between.
In relation to HAIM (our band)-
For our project we are creating a music video for the band Haim. This band is original due to the fact they are new, up to date and young, these are both key feature of the star theory. These factors show how the band is recent and up and coming which makes them exciting and intriguing.On the other hand it could be argued that Haim is not catorgised as a star when using Richard Dyer's theory this is because they are portrayed as ordinary people rather than a traditional big star. This is because they do not show qualities such as aggression and social disregard, despite this I believe these reasons are why the group have been a success as they make the made relatable and approachable for the audience. Therefore could suggest how Dyers star theory is not accurate as not only these factors make an artist a star.Overall their are many contradictory aspects to what makes a 'star' in the opinion of Richard Dyer which make it increasingly difficult to distinguish whether Haim would fit into the 'star' category or not.
Tuesday, 7 November 2017
Friday, 3 November 2017
Webpage design
This is a little design I put together for our webpage, whether the idea is feasible or not we will have to wait and see. The idea is that its a very 'soft sell' approach and is more of an insight into the band. With the most recent published music video 'Walking Away' playing in the background under the band title of HAIM. When the cursor is dragged over one of the band members they strike a pose and you click on them to gain more insight into their life and backstory. It will have links to social media, merchandise and albums.
Wednesday, 1 November 2017
One Page Pitch
One page pitch- Walking Away by Haim
Main idea:
Conflict with inner self, trying the getaway (walking away) from her darker side. Clips of the band playing in a stereotypical setup are featured throughout. At the chorus the main singer is the walking away from the camera, this is filmed at different locations where is flicks between the main character and inner self. This is also slowed down.
Main concept of the main singer drawing around her feet in chalk and when she walks away leaves her footprints. This is a symbol of the album so the audience recognises it, it will also feature on the back of our album cover.
Features a range of clips of the main singer fighting with the darker self at various locations to show how it happens all the time and when she least expects it, it is a constant occurrence.
Target audience:
Teenage girls because it’s a girl band so the audience can relate and look up to the band members as idols.
Aesthetics and visuals:
Juxtaposing colours with the bright whites and the dark low saturation's to symbolise the two different sides to the girl.
Setting/locations:
Abandoned factory, bedroom, bridges, streets, fields, woods, castle, jitty, Hardwick Hall, pond, train station etc.
Appeal:
Our product company is called KEK productions which aim to raise awareness so mental health. Therefore our music video highlights the ongoing battles people face on a daily basis and how people are scared and refuse to speak out to gain help, so suffer daily as a consequent. This is why it is targeted at teenage girls as there is a lot of stress within the media of how girls should look, act and be a certain way, which causes the build-up of pressure and the arousal of such mental health issues. The editing techniques we will use are unconventional because it represents how mental health issues are unpredictable and not smooth flowing.
Skills:
When the darker self is on screen the opacity needs to be lowered to create a ghost like effect. Furthermore the continuity and match on action needs to be accurate especially when creating the montage for the chorus.
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