Friday, 27 April 2018
Finished Band Website
As part of our one minute music video task we were asked asked to create a band webpage using Wix. We decided to keep a theme in regards to typography and colours throughout our website, CD package and music video to create a package that an audience could recognise us by.
https://krobo2000.wixsite.com/theofficialhaim
Friday, 20 April 2018
Wednesday, 18 April 2018
Question 3- What have you learned from your audience feedback?
In this video you see the paper feedback given to people about what they think about each product we developed (music video, CD package, band website). After each interview with our target audience we asked about the particular item we then discussed and responded to the feedback about it.
In regards to our products and media theorists Stuart Hall's Reception Theory focuses on the role of the audience in the interpretation of a media text, instead of the text itself. This theory suggests that audiences play an active role in reading texts, which each person has the ability to interpret the same text differently, and that a text by itself i.e. without a reader- has no specific meaning. Hall states that media texts are polysemic, meaning they may be read differently by different people, depending on their identity, cultural knowledge and opinions. Our products DOMINANT/ PREFERRED READING- was issues revolved around mental health, how people can feel very isolated and that it is vital the stigma attached to it is broken so that people can feel as though they can ask for help, without the fear of getting judged. However, one OPPSITIONAL READING of our product was that, instead of understanding that when the main artist was on screen during the split screens this was herself and her inner-self to show how she acts, but how she feels; they thought it was just a twin that was darker than the other, helped established by mise-en-scene in terms of clothing matching stereotypes. The NEGOTIATED READING however was that one of the 'twins' was suffering from mental health issues and when compared to the lighter happier 'twin' it was evident how much mental illness can affect someones ability to function adequately, and that the stigma attached does need to be discarded, in order to help people speak out before it's too late.
Uses and gratifications theory proposes that media consumers contribute and have a role in the media. According to Bulmer and Katz (1974) the user has 4 simple needs: Personal relationships, diversion, personal identity and surveillance. Our product satisfies some of these needs for the audience, for example, personal relationships. This is because we use the media for emotional and other interactions by covering topics such as mental health issues, things people struggle to talk about; it ensures that our audience can clearly identify with the themes of our music video and other media products. It can also help form personal identity, as it can help break the denial phase and encourage those suffering with mental health to identify it and seek help, sooner rather than later. This is a product that has so much deeper meaning than it may seem and for those who are going through this battle they will seek this meaning more easily than others and can use this as a diversion to escape their own problems, see that others go through the same thing, it's completely natural, and is nothing to feel ashamed or embarrassed about.
In regards to our products and media theorists Stuart Hall's Reception Theory focuses on the role of the audience in the interpretation of a media text, instead of the text itself. This theory suggests that audiences play an active role in reading texts, which each person has the ability to interpret the same text differently, and that a text by itself i.e. without a reader- has no specific meaning. Hall states that media texts are polysemic, meaning they may be read differently by different people, depending on their identity, cultural knowledge and opinions. Our products DOMINANT/ PREFERRED READING- was issues revolved around mental health, how people can feel very isolated and that it is vital the stigma attached to it is broken so that people can feel as though they can ask for help, without the fear of getting judged. However, one OPPSITIONAL READING of our product was that, instead of understanding that when the main artist was on screen during the split screens this was herself and her inner-self to show how she acts, but how she feels; they thought it was just a twin that was darker than the other, helped established by mise-en-scene in terms of clothing matching stereotypes. The NEGOTIATED READING however was that one of the 'twins' was suffering from mental health issues and when compared to the lighter happier 'twin' it was evident how much mental illness can affect someones ability to function adequately, and that the stigma attached does need to be discarded, in order to help people speak out before it's too late.
Uses and gratifications theory proposes that media consumers contribute and have a role in the media. According to Bulmer and Katz (1974) the user has 4 simple needs: Personal relationships, diversion, personal identity and surveillance. Our product satisfies some of these needs for the audience, for example, personal relationships. This is because we use the media for emotional and other interactions by covering topics such as mental health issues, things people struggle to talk about; it ensures that our audience can clearly identify with the themes of our music video and other media products. It can also help form personal identity, as it can help break the denial phase and encourage those suffering with mental health to identify it and seek help, sooner rather than later. This is a product that has so much deeper meaning than it may seem and for those who are going through this battle they will seek this meaning more easily than others and can use this as a diversion to escape their own problems, see that others go through the same thing, it's completely natural, and is nothing to feel ashamed or embarrassed about.
Monday, 16 April 2018
Sunday, 15 April 2018
Our CD Digipack, alongside others
I am really happy with how our CD pack looks like with these real CDs packs as it fits in well! The only thing for me that lets it down is maybe the typography as it is a really simple font. However, the simplistic style is the theme we were going for and I think if we would have picked another font, it wouldn't have looked right. I think the barcode makes it look so realistic compared to the 3 other Cd packs. It has a professional and stylistic feel, with links to our video and website throughout to interlink our three individual products to form a package.
Here is a video of our printed CD digipack from front cover to back cover!
Saturday, 14 April 2018
Friday, 13 April 2018
Split screen tutorial
For our music video we decided that we wanted to use a split screen affect and this was to really emphasise the main theme for our music video. It helped to show the audience our intended meaning about her battle with mental health by showing what people see on the outside and perceive of someone (dressed in the lighter clothes) compared with how they might really be feeling inside (dressed in darker clothing). This is a common occurrence for those who suffer with mental health issues they put a front on (mask in fact) and hide their true emotions. There are many stigmas attached with mental health one of them being 'well they look fine to me' this is why we have based our music video around this sensitive topic in order to try and stop the stigma regarding mental health. However to achieve this we wanted use of a split screen and weren't quite sure how to do this, so we decided to scout the internet and we found this really useful tutorial, which helped us implement this into our music video.
However this was not the only task, due to us filming our split screen scenes outside we had to do a number of colour corrections and alter the brightness, contrast and saturation in order to make the two clips look like one.
However this was not the only task, due to us filming our split screen scenes outside we had to do a number of colour corrections and alter the brightness, contrast and saturation in order to make the two clips look like one.
Thursday, 12 April 2018
Tuesday, 10 April 2018
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